branding + magazine design
I enjoy thinking outside the box to create innovative marketing tactics and eye catching material. An example of this innovative thinking is the creation of a local magazine as a marketing tactic for the Jaguar's Jungle Lodge in Costa Rica. The intention of the magazine was solely to advertise the resort, but its sleek design and interesting content made it a popular publication that became a separate income generating entity. As the chief editor, I design every issue of the 30-50 page magazine that began making profits off advertising after just 2 issue releases! The magazine is both online and printed with 3,500 copies in distribution per issue in the South Pacific.